While viewing this post from John Battelle’s Search Blog, I realized how companies like Microsoft and Cisco are using social media for their marketing campaigns. While, I had read about this and seen lots of examples of hiring Bloggers to create the buzz, this effort stands out as:
1. it allows the bloggers freedom to express their own views. No endorsing.
2. the banners allow interaction and let people post on to the microsite. Encourages participation without being intrusive.
This is a nice way of creating buzz around new concepts – “People Ready Business” or “Human Network“.
View the campaigns:
People Ready Business from Microsoft on Federated Media
Human Network from Cisco. Again on Federated Media
Search for Better Search from Hakia
Technorati Tags: search, web 2.0, social media, online marketing, microsoft, people ready business, cisco, human network, hakia, search for a better search
Filed under: Online Marketing, Search, Social Media and Networks, web 2.0
