April 19, 2007 • 7:09 pm 1
Looking for e-learning programs on Online Marketing. Unfortunately did not find one available in India. And the ones available in the US and Europe focus more on workshops or sell in-company training, which is way outside my budget…
Anybody interested in partnering?
Filed under: Internet, Online Marketing
April 17, 2007 • 9:12 am 0
April 16, 2007 • 8:50 pm 0
Grappling with this problem. No answers in sight. Have spoken to my friends. But everyone seems to have a structure which is based on Organizational constraints. Is there a best practice around?
Who should own the technology piece? What about the infrastructure? Should there be a separate team for Infra? How about maintenance? Is BPO an answer?
Thoughts anyone?
Filed under: Internet, Online Marketing, Strategy
• 9:51 am 1
McKinsey Quarterly has published the Global Survey on “How Businesses are using Web 2.0“. Collaboration and Knowledge Sharing come on top!
[Update: Arona has mentioned that my post is not complete and I have not highlighted the main findings.
Arona, I think you are referring to the fact that executives are still wary of web 2.0. I agree, I should have mentioned that in my post. However, what I meant was collaboration/knowledge sharing are the top use for web 2.0. Anyways, all the headlines talk about executives being cautious ... I think we can live with a positive post! Thanks any ways.]
Technorati Tags: Mckinsey Quarterly, Web 2.0
• 9:25 am 0
Fred says “the banner is back“. Well, the banner never went out to be back again. In fact advertisers are facing inventory shortage. My experience is in line. To get the right inventory is very difficult and often it is booked months in advance.
As mentioned in my earlier post, the acquisition will enable better targeting for the advertisers and better rates for the publishers.
Brand marketers will get the opportunity to put there message in a context, which was not easy earlier. We would buy section sponsorship to match the context. Take all the impressions on Technology section for an IT services company. With this acquisition, we can hope to buy the context along with impressions, just like search advertising.
Keeping my fingers crossed!
Technorati Tags: google, doubleclick, online marketing
Filed under: Internet, Online Marketing, Strategy
