April 19, 2007 • 7:16 pm 0
Got a new Nokia handset. The function keys are slightly different from my earlier handset (again a Nokia). Making me go mad!!! When I want to view my dialed out calls, I end up switching off the phone.
Imagine, what we might be doing with our web site visitors. Last week we were having a discussion to change the position of the search box on a web page… not any more!
Filed under: Online Marketing , usability
• 7:09 pm 1
Looking for e-learning programs on Online Marketing. Unfortunately did not find one available in India. And the ones available in the US and Europe focus more on workshops or sell in-company training, which is way outside my budget…
Anybody interested in partnering?
Filed under: Internet, Online Marketing
April 18, 2007 • 8:40 pm 0
DMA has launched Online Email Authentication Help Center. Loads of helpful stuff.
I spent lot of time tackling the deliverability problem for my campaigns. If this center was available a year and half ago, I would have saved lot of time and effort.
Technorati Tags: email marketing
Filed under: Online Marketing
• 7:33 pm 0
While viewing this post from John Battelle’s Search Blog, I realized how companies like Microsoft and Cisco are using social media for their marketing campaigns. While, I had read about this and seen lots of examples of hiring Bloggers to create the buzz, this effort stands out as:
1. it allows the bloggers freedom to express their own views. No endorsing.
2. the banners allow interaction and let people post on to the microsite. Encourages participation without being intrusive.
This is a nice way of creating buzz around new concepts – “People Ready Business” or “Human Network“.
View the campaigns:
People Ready Business from Microsoft on Federated Media
Human Network from Cisco. Again on Federated Media
Search for Better Search from Hakia
Technorati Tags: search, web 2.0, social media, online marketing, microsoft, people ready business, cisco, human network, hakia, search for a better search
Filed under: Online Marketing, Search, Social Media and Networks, web 2.0
April 16, 2007 • 8:50 pm 0
Grappling with this problem. No answers in sight. Have spoken to my friends. But everyone seems to have a structure which is based on Organizational constraints. Is there a best practice around?
Who should own the technology piece? What about the infrastructure? Should there be a separate team for Infra? How about maintenance? Is BPO an answer?
Thoughts anyone?
Filed under: Internet, Online Marketing, Strategy
