April 16, 2007 • 8:50 pm 0
Grappling with this problem. No answers in sight. Have spoken to my friends. But everyone seems to have a structure which is based on Organizational constraints. Is there a best practice around?
Who should own the technology piece? What about the infrastructure? Should there be a separate team for Infra? How about maintenance? Is BPO an answer?
Thoughts anyone?
Filed under: Internet, Online Marketing, Strategy
• 9:25 am 0
Fred says “the banner is back“. Well, the banner never went out to be back again. In fact advertisers are facing inventory shortage. My experience is in line. To get the right inventory is very difficult and often it is booked months in advance.
As mentioned in my earlier post, the acquisition will enable better targeting for the advertisers and better rates for the publishers.
Brand marketers will get the opportunity to put there message in a context, which was not easy earlier. We would buy section sponsorship to match the context. Take all the impressions on Technology section for an IT services company. With this acquisition, we can hope to buy the context along with impressions, just like search advertising.
Keeping my fingers crossed!
Technorati Tags: google, doubleclick, online marketing
Filed under: Internet, Online Marketing, Strategy
April 15, 2007 • 1:29 pm 0
I am sure everyone will agree with whatever the post mentioned above talks about. But the bigger challenge is collaboration. Collaboration betweem PR and Online Team (Point 2 does mention this).
In big organizations execution becomes a challenge. For example: who puts the keywords? The online team? Or the team which generated the content for the press release? Or the PR team itself?
I feel the onus is on the Online Team to achieve this integration/collaboration. And the starting point is educating the PR team.
Technorati Tags: Online PR, web 2.0, online marketing
Filed under: Internet, Online Marketing, Strategy, web 2.0
• 10:24 am 0
Found this interesting take on Flat world and Web 2.0. Worth reading.
Troy Angrignon – Adventure Capitalist :: Web 2.0 Strategies and Lessons for Business (v1.1)
Technorati Tags: web2.0, flat world
November 7, 2006 • 9:22 am 0
Found this interesting take on Flat world and Web 2.0. Worth reading.
Troy Angrignon – Adventure Capitalist :: Web 2.0 Strategies and Lessons for Business (v1.1)
Technorati Tags: web2.0, flat world
