Microsoft People Ready Business

While viewing this post from John Battelle’s Search Blog, I realized how companies like Microsoft and Cisco are using social media for their marketing campaigns. While, I had read about this and seen lots of examples of hiring Bloggers to create the buzz, this effort stands out as:
1. it allows the bloggers freedom to express their own views. No endorsing.
2. the banners allow interaction and let people post on to the microsite. Encourages participation without being intrusive.

This is a nice way of creating buzz around new concepts – “People Ready Business” or “Human Network“.

View the campaigns:
People Ready Business from Microsoft on Federated Media
Human Network from Cisco. Again on Federated Media
Search for Better Search from Hakia

Technorati Tags: search, web 2.0, social media, online marketing, microsoft, people ready business, cisco, human network, hakia, search for a better search

Filed under: Online Marketing, Search, Social Media and Networks, web 2.0

The Big Picture on CNet

Cool… this can do wonders for big sites in B2B space. Imagine IBM with a similar thing!
Technorati Tags: web 2.0

Filed under: Internet, web 2.0

McKinsey Quarterly: Web 2.0

McKinsey Quarterly has published the Global Survey on “How Businesses are using Web 2.0“. Collaboration and Knowledge Sharing come on top!

[Update: Arona has mentioned that my post is not complete and I have not highlighted the main findings.

Arona, I think you are referring to the fact that executives are still wary of web 2.0. I agree, I should have mentioned that in my post. However, what I meant was collaboration/knowledge sharing are the top use for web 2.0. Anyways, all the headlines talk about executives being cautious ... I think we can live with a positive post! Thanks any ways.]

Technorati Tags: Mckinsey Quarterly, Web 2.0

Filed under: Internet, web 2.0

Press release 2.0

Insightful. Don’t kill the press releases, just change the messenge(r) « The Community PlayBook: Intuit’s Online Communities and more

I am sure everyone will agree with whatever the post mentioned above talks about. But the bigger challenge is collaboration. Collaboration betweem PR and Online Team (Point 2 does mention this).

In big organizations execution becomes a challenge. For example: who puts the keywords? The online team? Or the team which generated the content for the press release? Or the PR team itself?

I feel the onus is on the Online Team to achieve this integration/collaboration. And the starting point is educating the PR team.

Technorati Tags: Online PR, web 2.0, online marketing

Filed under: Internet, Online Marketing, Strategy, web 2.0

Flat World = Web 2.0

Found this interesting take on Flat world and Web 2.0. Worth reading.
Troy Angrignon – Adventure Capitalist :: Web 2.0 Strategies and Lessons for Business (v1.1)

Technorati Tags: web2.0, flat world

Filed under: Internet, Strategy, web 2.0